Sales & Marketing

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Not only do we free up your time to seek new clients by offering comprehensive back-office support, but iPROMOTEu also provides the tools you need to gain new accounts and do more business with existing clients.

Cliff Quicksell, MAS, is iPROMOTEu’s Sales & Marketing Consultant and works as a “business coach” for our Affiliates, assisting them with their business plans and their marketing plans and helping them create a course of action for generating more sales. His consulting and coaching is available at no charge to iPROMOTEu Affiliates. Cliff has three decades of experience covering every aspect of the promotional products industry and has won PPAI Pyramid Awards for marketing innovation and creativity an astounding seventeen times. He is one of the top rated and sought after trainers, speakers and consultants in the promotional products industry.

Cliff’s sales and marketing support for Affiliates encourages you to lead with creativity rather than with product. He provides the tools you need to follow his advice including exclusive, award-winning self-promotion mail pieces that our Affiliates can take advantage of with much lower costs and minimums than if they were produced independently. Affiliates send these pieces to their toughest prospects and yet still get a 60-80% open-rate.

The recent “Pencil Me In” campaign won a Gold Pyramid Award from PPAI in 2011 and has been extremely successful as a method of getting in the door with a new client. One Affiliate set appointments with 80% of the prospects he targeted, using the “Pencil Me In” campaign.

The “Be an Orange” campaign is another highly successful door opening campaign; the appointment setting rate to date has been nearly 65%. The campaign is designed to show clients and prospects the importance of being different when they design their marketing.